MVG successfully implemented “Digital Posters,” “KIOSK” (Interactive Directories), and the NavApp for the SKHLM customer. These installations serve the purpose of guiding individuals to various locations, providing recommendations for navigation, and enhancing overall brand awareness for all mall tenants.
The strategic deployment has yielded significant results:
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Reduced Inquiries: A noticeable decrease in queries regarding store locations, leading to a more efficient and streamlined customer experience.
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Increased Sales: Tenants have observed a boost in sales, attributed to the improved visibility and accessibility of their establishments.
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Enhanced Possibilities: The implementation of these technologies has created new opportunities and modernized the entire building, aligning it with contemporary standards.
The effectiveness of these solutions is quantifiable through statistics. Whether through in-app or screen-based formats, thousands of individuals benefit from these guides daily. The utilization of Augmented Reality (AR) and NavApp for navigation has proven to be remarkable, offering an innovative and efficient digital wayfinding experience for customers. This not only meets the immediate needs of visitors but also sets the groundwork for a transformative approach to navigation within the mall.
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